Mrs. Smith came home from her ladies club meeting at the church. She was very excited and explained to her husband that the guest at the meeting had been a wonderful hypnotist. Mr. Smith then mentioned that since attendance at the church was down maybe they should hire the hypnotist to bring in a crowd.

Mr. Smith talked it over with the pastor, who thought it was a terrific idea. After lots of publicizing, the church was filled for the Sunday service.

The hypnotist withdrew a pocket watch. As the crowd observed, mesmerized, the hypnotist began, "Watch the watch. Watch the watch. Watch the watch."

The congregation carefully observed, their eyes following the sway of the watch. "Watch the watch, " the hypnotist continued. Then, accidentally, the watch fell from his hand.

"Shit! " he cried.

It took three weeks to clean up the church.